Welcome to Benjamin Moore Twin Cities, the site of Abbott Paint, Hirshfield's Paint and Savitt Paint,

Breathe. Just breathe. Forget the phones, the screens and the email.
Take inspiration from comfort and simplicity.
Take a leap and reinvent what you know.
Take a moment to exhale.
And come home...
...to a Breath of Fresh Air.

The "New" Neutral Palette

"This palette is a reaction to all the color cues that we have noticed popping up in the home furnishing industry... textiles, carpets, wallpapers, tabletops and pottery, as well as color schemes that emerge in landscape design, the auto industry, fashion, and graphics.

"As color rarely exists in isolation, we have designed a palette of 24 colors that work well together. There is harmony among the colors. There is an art to sequencing color from one room to another—hallways are the arteries of the house, rooms radiate off the hallways and this palette helps the transition because the colors flow seamlessly.

"We've detected a 'lighter touch', hints, whispers, tints of color. Shifts to pastels without looking too 'candy', too 'Easter egg' which is an exciting message for us, a color company. We've begun to see a shift away from gray to tints of blues, greens, lavenders and pinks. Pastels, softened and filtered, to lift the spirit but not shout too loud... colors that can make a room happy, flatter your possessions and your art. We call these the new neutrals.

"These colors have proven to be flexible; pair Breath of Fresh Air 806 with Van Deusen Blue HC-156, you punch up a strong blue story. Pair it with Flint AF-560 and it transitions to a more sophisticated statement, more understated.

"Personal expression is the best expression. We are here to make the selection easier. You want to pick a color that is enduring, resonates and is signature to your personal style. This is What Matters.

"This introduction is the beginning of our color conversation for 2014. I invite you to explore the full Color Trends 2014 Palette and our Color of the Year Breath of Fresh Air."

– Ellen O'Neill, Creative Director, Benjamin Moore & Co.

Breath of Fresh Air 806
COLOR of the YEAR 2014

See the Historic Williamsburg® Colors from Benjamin Moore Paints here

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and recently celebrated its 125th Anniversary. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura, über-performance low-VOC paint; Natura™, the true zero-VOC interior paint, remaining zero in any color, any sheen.

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